Why these boycotts are working

Bud Light sales fell 26% by volume last month. Fox lost half its viewers in the 8 PM timeslot in one week. The protests against hiring Dylan Mulvaney and firing Tucker Carlson are working.

As Dee Snider of Twisted Sister sang, “We’re not gonna take it.”

Anymore.

Speaking of men in makeup, Paul Stanley of Kiss dismissed the tranny craze as a sad and dangerous fad.

Snider agreed, tweeting, “You know what? There was a time where I felt pretty too. Glad my parents didn’t jump to any rash conclusions! Well said, Paul Stanley.”

It reminded me of Bill Maher’s joke, “If they knew at age 8 what they wanted to be, the world would be filled with cowboys and princesses. I wanted to be a pirate. Thank God no one scheduled me for eye removal and peg leg surgery.”

We are the grownups. We should not allow ourselves to be cowed by crazy rabid liberals who demand we accept the unacceptable.

And we are not accepting it.

We saw the movie Tootsie. We know exactly what failed male actor Mulvaney is doing — and what William Thomas did competing on the women’s swimming team for Penn, a school that should be banned from all NCAA sports for allowing him on its women’s team.

The grownups in America finally are standing tall against the tranny tyranny. The hormones are poison to prepubescent children and the surgery is mutilation. States are banning this quack medicine and the media sobs. We drink their tears.

But not their beers.

The New York Post reported, “A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.

“During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21%, accelerating from a 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.

“Meanwhile, beer volumes — the number of cases sold, whether in packs of 12, 18 or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.

“That’s an indication that Bud Light’s core customers — who typically buy their beer in bulk — are ditching the brand, beverage expert Bump Williams said in a Tuesday interview.”

The King of Beers became a drag queen and lost his subjects. They won’t be back.

Outkick reported, “According to beer industry news site Brewhound, while Bud Light numbers have been in decline for weeks, ‘Coors Light increased dollar sales (+10.7%), volume (+5.5%) and dollar share (+1.5%), while Miller Lite increased dollar sales (+16.9%), volume (+11.7%) and dollar share (+2.3%) for the week ending in April 8.’”

To paraphrase the old Miller Lite commercial, Bud Light tastes tranny, not fulfilling.

Meanwhile, Fox began last week by firing Carlson. By week’s end, the station went from beating the NBA playoffs to have the No. 1 show on cable at 8 PM Eastern to being bested by Chris Hayes at MSNBC.

So why are these boycotts working while others failed?

Donald Trump.

End of column, right?

Not really.

The April boycotts have laid low the most popular beer and the most popular news channel thanks to Dobbs v. Jackson Women's Health Organization, the 2022 repeal of Roe v. Wade. That was an overnight success that took 49 years.

Beginning on January 22, 1974, the March for Life reminded Americans of the tragedy of Roe making abortion the law of the land. The marchers were mocked by the left and ignored by the press. Still they marched on, knowing they were on the side of the Lord.

The original marchers grew too old to march. New marchers stepped up and took their place. When the new became the old, others stepped up. Slowly, they made most of the nation realize that abortion is not a right; it is a woman killing her child in her womb. The marchers did not judge the woman because we all sin, but they darned well judged a nation that allowed this.

Conservatives in Washington talked a good game but never delivered.

“American presidential elections usually amount to a series of overcorrections: Clinton begat Bush, who produced Obama, whose lax border policies fueled the rise of Trump. In the case of Trump, though, the GOP shares the blame, and not just because his fellow Republicans misdirected their ad buys or waited so long to criticize him. Trump is in part a reaction to the intellectual corruption of the Republican Party. That ought to be obvious to his critics, yet somehow it isn’t.

“Consider the conservative nonprofit establishment, which seems to employ most right-of-center adults in Washington. Over the past 40 years, how much donated money have all those think tanks and foundations consumed? Billions, certainly. (Someone better at math and less prone to melancholy should probably figure out the precise number.) Has America become more conservative over that same period? Come on. Most of that cash went to self-perpetuation: Salaries, bonuses, retirement funds, medical, dental, lunches, car services, leases on high-end office space, retreats in Mexico, more fundraising. Unless you were the direct beneficiary of any of that, you’d have to consider it wasted.

“Pretty embarrassing. And yet they’re not embarrassed. Many of those same overpaid, underperforming tax-exempt sinecure-holders are now demanding that Trump be stopped. Why? Because, as his critics have noted in a rising chorus of hysteria, Trump represents ‘an existential threat to conservatism.’

“Let that sink in. Conservative voters are being scolded for supporting a candidate they consider conservative because it would be bad for conservatism? And by the way, the people doing the scolding? They’re the ones who’ve been advocating for open borders, and nation-building in countries whose populations hate us, and trade deals that eliminated jobs while enriching their donors, all while implicitly mocking the base for its worries about abortion and gay marriage and the pace of demographic change. Now they’re telling their voters to shut up and obey, and if they don’t, they’re liberal.”

Do you know who wrote that on January 28, 2016?

Tucker Carlson.

The March for Life people marched on. They had faith in the Lord.

And as poet Patrick Overton wrote, “When you walk to the edge of all the light you have and take that first step into the darkness of the unknown, you must believe that one of two things will happen:

“There will be something solid to stand upon, or, you will be taught how to fly.”

Why not both?

Trump’s election led to the appointment of three justices who joined Alito and Thomas to overturn Roe. Chief Justice Roberts voted with them but he did not want to overturn Roe.

To be sure, the decision likely hurt Republicans in the midterm election, but what good is power if it does nothing for the people? We vote them in and they get the beach house and no-show jobs in Ukraine for their kids. Voters need an inner highwayman who demands that their politicians stand and deliver.

Success breeds success and in April, conservatives took on Bud Light and won, and told Fox to go to remain in hell.