130 Comments

To understand beer for middle America, probably not a good plan to hire a NYC “Harvard” grad. I blame management. They knew what they were getting.

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Harvard is graduating a lot of very sad people indeed - Affirmative Action recruits like DA Alvin Bragg and nutso pundit Joy(less) Reid...and now this Alissa chick - how sad indeed...

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There are a lot of wonderful kind giving people that graduate from Harvard. Like any university, the admission policy is difficult. There are about 1500 spots per year. How should these spots be filled? I don’t have the right answer and neither do they. Each year is a challenge with GPA ACT scores, legacy applicants, diversity applicants and transfers. Clearly most grads and admits are liberal, but many drift right with age. Like all places, there are egocentric narcissistic people with delusions of grandeur.

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Lately, Harvard seems to have cornered the ‘egocentric narcissistic people with delusions of grandeur’…..perhaps their recruiting needs a revamp.

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I recently saw an article that declared that a student with an SAT score of 1560 (or so) was turned down by every Ivy League school.

We wonders why. Yesss, we wonderss!

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Might be the luckiest thing that ever happened to him/her. A famous book editor in his memoir said thank God he was turned down for Harvard, it would have ruined him.

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WHITE much?

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An assembly line of Nihilism.

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By the way, not even the mega-WOKE Wikipedia can swallow the “Woke pronouns” insanity:

In Mulvaney’s WP Profile, they made damned certain that this clarification would appear as a small-type footnote, at the very end of the profile (most people fail to read the entire articles, regardless of publisher or content):

“Mulvaney uses both she/her and they/them pronouns. This article uses she/her pronouns for editorial consistency.”

Which is a weasel’s way of saying that using the wrong pronouns will result in complete confusion (“Saying “they” when you’re referring to a “him” or “her,” and vice versa).

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With her wedding in La Jolla, she's pretty clearly a California girl. That's not to say NYC doesn't host many similarly inclined girls (Harvard or otherwise) ...

"Blaming" management may be cathartic, but the entire project of diversity and inclusion is rampant throughout the culture. The project professes to love, love, love diversity--but demands conformity--in the vein of everything not prohibited is required. Not exactly how consumer choice works--even when fads and fashions appear to be adopted everywhere simultaneously.

Marketing and advertising present as hip and "edgy" as if "cool" and youthful rebranding produces a fresh new product that attracts new consumers. Bud Light may be closer to the inverse of New Coke--contrary to the common belief, there actually is bad PR--where there's no recovery because the customer base was insulted, demeaned, and worse.

Like bureaucratic management everywhere, they knew what they were getting. Meanwhile, their tunnel vision prevented them from seeing it.

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2023 "Diversity" = Translation, "We decide what is 'diverse.' You're FIRED."

Likewise, "Inclusion" = "We're in. You're FIRED."

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Alissa Heinerscheid is typical of what is wrong with academia in this day and age. She is over-educated, which means she has the common sense of a frog. Hire someone with lots of degrees and what do you get. I see her as an Albert Einstein. Intelligent as he was, his personal hygiene was atrocious and he would forget to clean himself after a rather debilitating visit to the bathroom. Ms. Alissa may not have hygiene problems, but the way she presents herself in public struck me as her being very different--and she is....yet the media wants to present herself as "normal" and she isn't. Neither is any other liberal.

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Heinerscheid is not over educated. In fact, I'd suggest she's undereducated and instead highly indoctrinated and insulated from her ignorance . . . until now.

I have to agree with you about how she presents herself. She's got an AOC vibe going on, an out-of-touch person trying to "connect."

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To come up with that kind of an idea when Budweiser has always presented itself as a blue collar (working mans) beer and to show some circus freak--probably homosexual and perhaps a child molester--to attract what exactly ?? Anheiser-Busch should do THE RIGHT THING and fire her stupid and ignorant ass.

r

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Unfortunately, this will all blow over (pardon the pun) and Budweiser will survive, as it is far more than Bud Light. The execs did this for one reason: their ESG score from Black Rock. That corporate score means far more to them than some puny right-wing boycott. I wish it weren’t so, but this is the world we live in.

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There is one thing Black Rock can't do and that is improve your bottom line.

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If your BR bottom line loses, it still improves their bottom line (fees).

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No chance whatsoever.

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And unlike Einstein, who actually contributed something to society through science, the only thing Heinerscheid has done is to bring down a multi-billion dollar company.

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I for one think that this was a stellar accomplishment, and that whatever college degree she hasn't bought and paid for should be awarded to her in a massive WOKE ceremony at Harvard as soon as they get their next Big Check from California Real Estate Magnate Zuckerberg. Kid Rock will preside over the ceremonies.

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Harvard DID try and have segregated graduation ceremonies for blacks about 15 years ago, but found out only three would show up. Needless to say, they never tried it again.

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If they were to try it today, it might work. Then, armed with their degrees, they'll join the work force and sue their employers for discrimination.

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"Heinerscheid is not over educated. In fact, I'd suggest she's undereducated and instead highly indoctrinated and insulated from her ignorance . . . until now."

Preach!!

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She was over-educated in the sense that when they lied to her by telling her that she was educated (after her tuition checks cleared), she believed them (so did they). From that verdant cornerstone of corrupted and frightful logic, the vines of evil flourish.

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Hey, sorry I made a similar comment farther down before I noticed yours. I like the way you think.

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Clearly, great minds!! ; )

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She is a classic example of one who doesn’t know what she doesn’t know. And doesn’t care

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Complete with the "Officer Muldoon" (Car 54!) / AOC buck teeth. Hell, I think she was hired due to her resemblance to the Clydesdale-Anheuser clopping horses. In fact, that might be her in the Budweiser "not-apologizing-apology" ad that they put together in panic last week! (People like her are a comedy gold mine --- Harvard, keep the pipeline COMIN'!)

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She hasn't been fired yet. So she has learned nothing. She will do more damage within AB, and I will enjoy the carnage she creates. And the nice thing is that there are many more just like her. All ready to fall on the sword, well not really, to pronounce how much more enlightened they are than the rest of us.

Women, I have to say as long as women can get to elevated positions they haven't earned and face no consequence for their performance, I must upon meeting any professional women in a large corporation consider its 50/50 they are an idiot and have no business being there. C'mon, ladies, police yourselves. No way a guy would have survived this.

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OUCH !! Calm down, Lad.

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Oh, I'm calm. I've been passed over for all sorts of jobs because I was a white guy. I'm used to it. Though it did sting when being passed over I had all sorts of women and minority folks coming up to me saying that should have been yours, but that's life. I didn't dwell on it, just kept pushing and have been very successful, I have no complaints. But when we get really deep into identity placement, and we are in this place now, there are ramifications. I have always felt bad for minority professionals who have had their achievements cheapened by the fact a substantial number of their brethren didn't deserve the job they got, and so everyone assumed they didn't deserve it either. For instance, unless you knew them and had detailed info on their background, would you willingly see a black doctor? A significant number of them were EEO hires, who would not have been accepted into medical school if they were white or Asian. There is a great chance unfortunately they aren't good. Now its not all of them obviously, I know some who were damn smart and deserved their medical school acceptance. But how can you or I tell? We can't. Once merit is subtracted from the equation, we are left with doubt. Would anyone question the brilliance of Thomas Sowell? No, he's earned his accolades. How many other unknown black professionals, who haven't earned their accolades yet, but who have the chops to do so, are harmed by this fixation on how we look?

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Excellent comment. As far as your last sentence, United Airlines has guaranteed I will never fly with them again with their promise to hire mostly minority pilots within the next few years.

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I was in policing for many years and saw the same thing. The earlier black hires, post Vietnam war, were all like the rest of us. They rose in rank or not due to their hard work and studying. They would confide to me their resentment at being deemed as token as the later hires, when Boston got into the race dipping-ie, reaching down the promotional test scores into the 70’s for a black candidate, passing over all those who scored higher, leaving us with 90’s to die on the list. All it bred was resentment throughout the ranks. Now every major city has a black -usually a woman-at the helm of the department. And the results speak for themselves. They used to get around it by salting the subordinate ranks and surrounding the commanders with capable legitimate leaders, yes, who were usually competent higher scorers who earned their rank, but eventually those people retired off, usually in disgust, and noticing where the train was headed. Now you’d be hard pressed to find anyone capable anywhere in city government, and not just Boston. They have it all now, and the rampant incompetence has nothing to hold it up anymore. They’ve diversified themselves into oblivion.

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Well said, sir. My condolences for it having fallen on deaf ears.

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I thought the whole marketing dept was fired. Why didn't she go with them?

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This trend was obvious at NBC (TV) in the 1980s. Nothing has changed. Top male management hires inferior female candidates so that 1) they're in the politically correct stats to the good, and 2) their own jobs cannot be threatened.

Bonus: Able, competent women in the company are blocked.

Fast forward to recently: NBCPravda "News" went against this grain and hired two spectacularly unqualified and incompetent women in the 1-2 slots. Both went down in flames (and one was rewarded nevertheless with a cushy job back home in England).

Repeated for emphasis: "Bonus: Able, competent women in the company are blocked."

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She is not over educated. She is wrongly or inadequately educated at best. At worst she is “educated” in propaganda and lies.

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Put another way, indoctrinated.

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Is there a difference? It hasn't been that long since I have been in a college classroom and these young people say what they think the instructor wants to hear and then they continue to repeat the same lie--all to pass on to the next step of their worthless educations. You should look up the arrest of Henry Louis Gates, the Harvard teacher that was arrested. Much of the story has been sanitized, but he was supposedly a professor of African studies and was legitimately arrested. When things were headed for trial and the first good question out of any prosecutor would be to question is background, Harvard bailed him out because he was as much a fraud as "ROOTS" author Alex Haley was and still is. A few years after his arrest, Harvard University had him resign--or "retired" for the good of everyone. Being an Ivy league graduate, to me, is no longer a testament to anything considering two of THE most stupid presidents the United States has ever seen, Barack Obama and George Bush, were Ivy League graduates.

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Yes. There is a difference. Depends on which department in which one chooses to get a proper education. And those departments depend on the quality of their department heads and professors.

As it happens both my husband and I have advanced degrees earned in the 1970s. I confess education has radically changed one’s the last 50 years.

However, my daughter has been a professor since 2010 and currently is a department head at a university and those students are rightly educated—not indoctrinated. And her colleagues do not indoctrinate or behave as you describe.

I tire when I hear constant negative things said about higher education. And many critiques are not wrong. But there is another side. We NEED students to go on to higher education in necessary fields and support right-teaching university departments and professors.

You should consider that broad brush strokes are not wise.

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You said the magic words: NECESSARY FIELDS. Getting a major in Gender Studies might be an easy field, but it sets you up for failure. Besides being white, who do you think makes up the majority of the rioters--rich white failed semi-adults. They riot because they can't do anything else.

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"We pretend to teach, and we pretend to learn." Thanks for the update on Gates. That entire episode was disgraceful --- the policeman was doing his job, protecting Gates's property from what appeared to be an unknown intruder (Gates), who got himself in trouble in the first place by losing his f-ing house keys!

Also disgraceful: Obama's incredibly inept "let's have a beer together" response.

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Brainwashed.

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If ever there was a need for “all of the above”, it’s today’s brilliant poll.

Actually, all of HOW BUD LIGHT GOT ‘TOOTSIE ROLLED’ qualifies as a Masterpiece, including the hilarious title.

Thanks ever so much, Don.

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MAGA ditties, Neera. Thanks again, Don.

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Thank you for pointing that out (it went right over my Harvard-educated head!)

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Alissa Heinerscheid reminds me of that woman at The New Yorker who was aghast that Ronald Reagan had been elected president—she hadn’t known anyone who’d voted for him! These people haven’t a clue, and never will. They are today’s occupants of Panem; merrily thriving while the rest of us seethe. They have their armies and enforcers ready to crush dissent in all its forms. I sense a revolution brewing, and it won’t be pretty. Good thing I know how to rope and ride a Clydesdale!

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"...and we can skin a buck, and run a trout line, and a country boy can survive..."

Thanks, Hank, Jr.!

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My Pop had a brace of percheron/Clydesdale

Horses. The big one, 17 hands, was the best mountain horse he ever had cried when he had to put him down .

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You can practice on Alissa "Heineken" Heinerscheid, who bears a startling resemblance to the horse that Anheuser tossed into that preposterous "apology not apologizing" TV ad thrown together in panic last week! (Unfortunately, we'll have to get the bridle out of her husband's mouth before the next step can commence).

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Yep. That was good old Dorothy Kilgallen. an American columnist, journalist, and television game show panelist. Her smile said she liked pickles!

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That’s right! Thanks, my old brain forgets needless details like the names of elites!

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If we're referring to the Reagan comment, made circa 1980, it could not have been D.K. who said it (she committed suicide in 1965; many suspect that she was murdered).

I recall that the comment has been attributed to (the horrendous) Lillian Hellman, although there was someone else at TNY to whom the quote is attributed as well.

The rule of thumb is that almost all of these notorious TNY women were clones, with the spectacular exception of Renata Adler, 1937- ; author of "Gone, The Last Days of The New Yorker," Simon & Schuster (1999 hardcover).

Her political heresy earned her the Manhattan Iron-Maiden equivalent of the 1950's McCarthy blacklisting. She caved, crawled back on her hands and knees apologizing, to no avail.

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Yeah, I was absolutely disgusted watching "Hunger Games" for precisely the reasons you list.

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We’re not too far from that destiny!

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Tough poll today, Conan.

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I agree. First time I needed a "write-in" vote option.

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"That makes perfect sense when you have one of the best marketed MBAs in the land."

That is the problem: Go to the 'Ivy Leagues' and you are now part of a failed upward club that runs its own bubble. Every FBI/CIA agent is an Ivy League asshole with a 'law degree' - our unelected 4th branch of government running things - who has never practiced law other than imprisoning people without due process. Levrentiy Beria is smiling.

If you live in Silicon Valley or the Acela Corridor, well, good luck... You have nothing in common with reality.

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Love your Beria comment. What he practiced ultimately entrapped him in his sad, but deserving end.

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The Ivy Leagues... where failure is prohibited and no one gets lower than a "C."

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Thinking about why people resent the new spokesphrodite so much -

Beer commercials are ALL about association - who do you want to drink beer with: Bikini models? Bass-boat bro's? Real Men of Genius? Where and when do you want a cold one? Music festival? watching sports? Spiking kegger with Everclear with bikers?

Budweiser has been selling beer on identity forever and this is the identity they now presume you want.

Nobody wants to sit across a table from little-black-dress Mulvaney (Daily Mail reported that he can't get a date).

Nobody pops a Bud light to soak in a bubble bath.

It is disturbingly surreal to people who DO watch beer commercials as part of their lives.

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TV is a cesspool of stupidity these days anyway.

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Haven't watched a bit of it since 2000, aside from sports WITH THE SOUND OFF.

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Darn it. Now I've got to quote you with the brilliant spokesphrodite. My mom used a similar term for the ''maiden ladies'' who bought a house near ours in the mid-1940's. When asked what it meant, she replied "Love that dare no speak the name.'' That is way to pretty a phrase. I like your spokesphrodite much better.

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Sadly, conservatives are generally terrible at boycotting. Remember when the NFL was the target of their ire, until it turns out Sunday is boring and/or you’d have to talk to your wife and kids?

I hope this is putrid enough to get conservatives to live their principles. The track record so far is not great.

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I am not drinking Bud Light. I don’t drink, but I’ll have a Heineken Zero on occasion.

Mulvaney also is now the spokesman and face of Nike women’s wear - modeling sports bras. I haven’t bought Nike in forever. Long before Kaepernick.

Mulvaney is also the spokesman for Tampax. I wont buy Tampax either. Never have.

Like Don said, boycotts are easy when there are alternatives. There are plenty in these three instances.

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I have bought some of those products not often but a few. Nike was dead with Kaepernick, New Balance shoes are better anyway, cheaper too. Mulvaney dancing around like a 3 yr old with no boobs trying to sell sports bras actually pissed me off. I inherited the large shelf one side of the family. Trying to find a bra that fits is a trial still and has been since I was 12. The idiot with no top at all prancing like the tooth fairy just ran through me. I wont buy anything from the left company morons if I can help. There are few cases where I have little choice but I will pay a lot more attention now.

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Well, for me, boycotting the training bras is an easy step on the road to ...

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Tampax? Really?? Mulvaney must have one heckuva Agent. One with a death wish!

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Amen Brother…Unfortunately Conservatives are pretty good at Virtue Signalling too, but as is always the case, not so good at walking the walk!

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This boycott is working. How dare Don Trump Jr. urge that it be ceased?!?!?!

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I like Trump; not wild about his namesake or his new girlfriend. Eric is better. As for Nike, I was never a customer-they’ve always been too woke for me!

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Bud Light was the butt of more than one Jeff Dunham joke in his recent appearance in Huntington.

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Walter switch to Old Milwaukee?

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That would be Bubba J.the nascar nut.

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"We must organize the intellectuals and use them to make Western civilization stink. Only then, after they have corrupted all of its values and made life impossible, can we impose the dictatorship of the proletariat." ~ Willi Munzenberg, communist, and one of the founders of the Frankfurt School.

Communist leadership figured out that convincing the masses to rise up against their oppressors was a big no-sale. So they took the back way through the easily duped, vainglorious upper classes who love to groom and preen their godless intellectual credentials.

Here are three links from 2 highly intelligent women from NYC. Both grew up there and thrived on the Communist Left. Now they are having second thoughts. Too bad for them, the cat is out of the bag...

The first two links are text-only from feminist, Jennifer Bilek. The third link is an hour long presentation of the vile and cruel depravity practiced by the Pfizer Corporation in their formulation, production and administration of that genetic serum they call a vaccine. Feminist Naomi Wolf presents the horrors...

https://uncommongroundmedia.com/martine-rothblatt-a-founding-father-of-the-transgender-empire/

https://www.tabletmag.com/sections/news/articles/billionaire-family-pushing-synthetic-sex-identities-ssi-pritzkers

https://freedomlibrary.hillsdale.edu/programs/cca-iv-big-pharma/what-s-in-the-pfizer-documents

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Thanks for the research links.

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Needs more Marie Antoinette

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Isn't she the perfect metaphor?

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Not exactly... she was an actual (biologically defined) woman. And she might not have the reputation she has today had her husband (Louis XVI) been a man.

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Q. How many ‘A’s and ‘H’s in the word ‘Shadenfreud’

A. 3 each…HaHaHa!

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Its going to take more than a half-assed apology from another overpaid weenie to reverse this if it can be reversed at all.

Not that the concept of ‘Lite Beer’ wasn’t the biggest rip off of all time anyway!

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My favourite German word!

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My only German word!

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Today's poll is one where ranked choice selection actually makes some sense. Had it been allowed, my fist choice would have been #2, then #1.

"'So I had this super clear mandate. It's like, we need to evolve and elevate this incredibly iconic brand. What I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.'"

This is as embarrassing as that study published by Brown University linking climate change with an increase in home runs in MLB games (https://abc6onyourside.com/news/nation-world/mlb-players-are-hitting-more-home-runs-thanks-to-global-warming-study-says-major-league-baseball-climate-change-warmer-temperatures-air-density)

She has absolutely no clue as to what IS her job. Effective marketing and brand management has nothing to do with inclusivity - just the opposite - it is excluding the demographics that don't purchase your product, and better serving the ones that DO - Joseph Freaking Carpenter! Hahvahd and Wharton both ought to revoke her degrees, immediately.

"Tucker wrote, 'She is a perfect symbol of a problem that afflicts high-end corporate and government culture: a shocking blindness toward the mainstream of American life, including working classes and other people less privileged.'"

I can only think of the titular character in the Coen brothers' film, "Barton Fink." A successful Broadway playwrite who writes plays for and about the Common Man (a most elitist and condescending view of others not of his world), as if all of us in fly-over country think exactly the same.

"And her type is pervasive in corporate America with its huge layers of management developed over 20 years of loose credit and push for token representation at the highest levels."

Recessions used to force enterprises that had become too top-heavy and/or too bloated, to eliminate staff positions in redundant layers of management as well as line-function roles in an effort to reign in costs and stem the bleeding.

The fact that Bud Light so quickly pivoted to mainstream American imagery and slogans is nothing more than pandering to the customers of the market it alienated, and it is insulting that the brand thinks we're such simpletons that such an appeal will work. I was never that into drinking water, anyway, so I'm not part of Bud Light's demographic.

Sadly, it's a pretty good bet. This is largely the same demographic that was outraged when the NFL thumbed its nose at the values held by the vast majority of us by encouraging ingrate millionaire players to protest the very nation that allows them to be ingrates and prosper from it. As angry and outraged as they claimed to be, these same good ol' boys continued to watch the games, purchase their Red Zone subscriptions, consume the products of the sponsors when they could have voted with their $, their time, and their feet.

Shameless plug: https://culturalorphan.substack.com/p/bloodying-the-nose-of-the-woke-sports

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Ranked? Only if I wanted a California poll. This is science! My cat peer reviewed it

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Your cat has good taste.

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My apologies, sir...

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The Marketing Clydesdale: " 'So I had this super clear mandate. It's like, we need to evolve and elevate this incredibly iconic brand. What I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.' "

1) This is boilerplate --- heinous, corporate WOKE "brandism." Not a single word of it is connected to an original thought.

2) Con artists always go overboard with their adjectives / adverbs, resulting in gratuitous / verbose rhetoric:

"Super clear" ... “it’s like” [imaginary comparison; “it” isn’t like ANYTHING; Californian-English, see influence of actress Tori “Mensa” Spelling, 2000’s] "incredibly iconic" … “evolve and elevate” [pick one, please] ... "truly inclusive…"

“Clear,” “iconic” and “inclusive” by themselves were lonely. Alissa thoughtfully gave them their playmates (Why is she wasting her time with BEER?! Imagine her success doing these videos!: https://www.youtube.com/watch?v=oRRcEG9i0_o)

To paraphrase the late Jackie Gleason (or his ghost writer), by the time these certified-by-Harvard weasels (e.g., Bill Gates and Mark Zuckerberg) stop talking, one's ears are so numb, ANY conclusion is acceptable.

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I have to be honest: I was kind of surprised at the strength of the backlash. I didn't think people on the right paid that much attention. Obviously, Anheuser-Busch didn't either.

Look, that Bud Light gave Mulvaney his own can . . . meh. As much as I don't actually mind her, making Caitlyn Jenner Glamour's Woman of the Year was ridiculous, but we survived it. (Of course, Bruce Jenner had accomplished a lot in his own life, so his whole claim to fame wasn't being trapped in a body with dangly bits.) What really got them in trouble was that Mulvaney did his whole bimbo routine with the cans rather than just, I don't know, thanking them. And then, rather than just finding a "woke" scapegoat among their peons to blame the "misjudgment" on, they announced that they were partnering with him. Because I guess pissing off your customer base is infinitely preferable to pissing off a bunch of people who wouldn't be caught dead drinking anything less than the latest local craft beer and probably limit themselves to spritzers and overpriced wines?

The (il)logic here is mind blowing.

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Mulvaney is coming out, w a X-over beer ‘Buderol Spritzer’ in a can

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“How long has it been since you had A Hot, Steam’in Bowl a Wolf Brand Chili? Wellll, Pardner, - THAT’S TOO LONG!!”

I don’t think miss mulvaney could have pulled off THAT Classic ad!

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Regarding the phenomenon of “Lite beer”: A long time ago (and far far away) one could only buy low alcohol content beer in the state in which my college was located. By law, beer with normal alcohol content wasn’t sold in the groceries, just low alcohol stuff. We would make road trips to a neighboring state to purchase what we considered real beer.

“Lite” beer was a brilliant marketing campaign to sell the low alcohol beer that no one was buying. Some brilliant person decided to sell it as low calorie beer. It is a high-profit product as the taxes are lower because of the lower alcohol content, and the prices are higher because the beer is special low calorie (meaning in reality low alcohol) “Lite”. It required much advertising to make the sell a success. Now this vice president of beer has managed to make such tasteless low alcohol beer even more distasteful.

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